From November 24-December 7, you may notice the App Store is more than a little red. A new campaign has started already, and it's an amazing fundraising effort for Product RED. The proceeds from purchase of any of the apps or in-app purchases on designated apps will all go to Product RED. Yes, 100 percent of proceeds! Apple has other fundraising during this time period, too, including a portion of proceeds on the Apple store on December 1 and a promotion on Black Friday (this coming Friday).